Sweet, Bubbly Liquids

One of the “benefits” at my current place of employment is the giant glass refrigerators on every floor that are overflowing with a wide selection of free sodas and other fructose-infused carbonated “waters.” But I’ve never been a heavy soda drinker, and this lure of free sodas hasn’t changed that. So, why is it that after reading this article about Jones Soda and their decision to move to cane sugar, I suddenly want to drink more soda?

I’ve always enjoyed sodas that use cane sugar much more than those that use high-fructose corn syrup, and I totally agree with van Stolk in that “Soda’s a treat, not a food group.” But the fact that this article made my mouth tingle is unnerving. A ghost feeling of sweet, bubbly lime soda suddenly washed over my taste buds and a craving for Jones soda was born. Knowing myself as well as I do, that craving won’t go until I’ve had at least one, possibly more, bottles of Jones.

I guess it’s simply reverse psychology for me. Tell me, as a soda manufacturer, that you are not only going to use real cane sugar, but that you also plan to advise people to drink soda in moderation, and suddenly I want to down a case of your product.